Cookie Policy
Last updated: 15th January 2026
1. Introduction
This Cookie Policy explains how matrixvexae AS ("we", "us", or "our") uses cookies and similar tracking technologies on our website matrixvexae.pro. This policy should be read alongside our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.
By continuing to browse our website, you consent to our use of cookies in accordance with this policy and your preferences as set through our cookie consent banner.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can also be "first-party cookies" (set by our website) or "third-party cookies" (set by other websites or services).
3. Why We Use Cookies
We use cookies and similar tracking technologies for several purposes:
- Essential Website Functionality: To ensure our website works properly and securely
- Performance and Analytics: To understand how visitors use our website and improve user experience
- Personalisation: To remember your preferences and provide a more personalised experience
- Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
- Security: To protect against fraud and enhance website security
4. Types of Cookies We Use
4.1 Necessary Cookies
These cookies are essential for the basic functionality of our website and cannot be disabled. They enable core features such as security, network management, and accessibility. Without these cookies, our website would not function properly.
4.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website's performance and user experience. The analytics data helps us identify popular content, navigation patterns, and areas for improvement.
4.3 Functional Cookies
These cookies enable enhanced functionality and personalisation features such as remembering your preferences, language settings, and other customisations. They may be set by us or by third-party providers whose services we have added to our pages.
4.4 Marketing Cookies
These cookies are used to track visitors across websites to deliver relevant advertisements and measure advertising campaign effectiveness. They may be set by advertising partners and help build a profile of your interests to show you relevant adverts on other sites.
5. Detailed Cookie Information
Below is a detailed breakdown of the specific cookies and tracking technologies used on our website:
5.1 Google Analytics Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Distinguishes unique users and sessions | 2 years | Analytics |
| _gid | Distinguishes unique users | 24 hours | Analytics |
| _gat | Throttles request rate | 1 minute | Analytics |
5.2 Google Ads Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads attribution | 90 days | Marketing |
| IDE | Google advertising personalisation | 2 years | Marketing |
5.3 Essential Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | Necessary |
| session_id | Maintains session state | Session | Necessary |
6. Third-Party Cookies
Our website uses services from third-party providers that may set their own cookies. These include:
6.1 Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information about how visitors use our site, which pages they visit, and how long they spend on each page. This information is used to improve our website and user experience.
6.2 Google Ads
We use Google Ads for online advertising and remarketing. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant ads to users who have previously visited our website.
6.3 Google Fonts
Our website uses Google Fonts to enhance typography and design. When you visit our site, Google may set cookies related to font loading and caching to improve page loading speed.
7. Managing Your Cookie Preferences
You have several options for managing cookies on our website:
7.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences for different types of cookies
You can change your preferences at any time by clicking on the cookie settings link in our website footer.
7.2 Browser Settings
You can also control cookies through your web browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block all cookies
- Delete cookies when you close your browser
Please note that blocking or deleting cookies may impact your experience on our website and limit functionality.
8. Google Consent Mode v2
Our website implements Google Consent Mode v2, which adjusts how Google Analytics and Google Ads operate based on your cookie preferences. When you reject marketing or analytics cookies:
- Google services operate in a privacy-enhanced mode
- No personal identifiers are stored or transmitted
- Data collection is limited to essential functionality
- Your consent preferences are respected across all Google services
This ensures that your privacy choices are honoured while still allowing us to gather basic insights about website performance.
9. Data Retention
Different cookies have different retention periods:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device for the specified duration or until manually deleted
- Analytics data: Retained for up to 26 months in accordance with Google Analytics settings
- Consent preferences: Stored for 12 months or until you change your settings
10. Your Rights
Under applicable data protection laws, including the GDPR, you have rights regarding cookies and tracking technologies:
- The right to be informed about cookie usage (fulfilled by this policy)
- The right to consent to or refuse non-essential cookies
- The right to withdraw consent at any time
- The right to access information about cookies set on your device
- The right to request deletion of cookie data
11. Mobile Devices and Apps
If you access our website through a mobile device or app, similar tracking technologies may be used. You can manage these through your device settings:
- iOS: Settings > Privacy & Security > Tracking
- Android: Settings > Privacy > Ads
- Browser apps: Use the browser's cookie settings
12. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by:
- Displaying a prominent notice on our website
- Updating the "last updated" date at the top of this policy
- Sending an email notification to registered users (where applicable)
We encourage you to review this policy periodically to stay informed about our cookie practices.
13. Contact Information
If you have any questions about this Cookie Policy, our use of cookies, or wish to exercise your rights, please contact us:
- Email: privacy@matrixvexae.pro
- Phone: +45 32 60 78 65
- Post: matrixvexae AS, Vesterbrogade 21, 8038 Aarhus, Central Denmark, DK
For technical questions about cookies or to report issues with our cookie consent system, please contact our support team at support@matrixvexae.pro.
14. Additional Resources
For more information about cookies and online privacy, you may find these resources helpful:
- Information Commissioner's Office (ICO): ico.org.uk/for-the-public/online/cookies/
- All About Cookies: allaboutcookies.org
- European Data Protection Board: edpb.europa.eu